Any credible sports-marketing program right now will be oversubscribed. People are very interested and eager to be in this industry. And there is a need for more people.

I think we'd be better off with a ballpark here that isn't any bigger than 32,000. When people think there isn't going to be a problem getting a ticket, you have trouble selling tickets.

It was not accepted nearly as widely as a sport, particularly not accepted as a big-league sport.

We provide business, marketing and promotional plans. We provide the tools, but if they're not capable people in sports business, they likely won't have success.

Right now the effect would be we're in a 'sold-out' market, according to the marketing people. All the cement we could produce, right now, is going to customers. Last year, they said the same thing, but we ended up with more than we could get rid of, and we had to send some cement and clinker to our Leeds, Ala., plant, and would anticipate the same scenario for this year, if we don't sell of our cement to our local customers.

This will set us up in the future as a larger player nationally in sports marketing. Down the road you might point at the Sunshine State Games as our next goal.