We provide business, marketing and promotional plans. We provide the tools, but if they're not capable people in sports business, they likely won't have success.

The people we're looking for don't really frequent the bars of downtown now, ... We're marketing mostly for business professionals.

Any credible sports-marketing program right now will be oversubscribed. People are very interested and eager to be in this industry. And there is a need for more people.

If people want to say Barry is No. 1, they won't get an argument from me. As long as I get to be No. 2.

We're not trying to attract a big sum of new people to move here. We're trying to find jobs for people who are already here.

Everybody in the lodging business is going to benefit from the additional marketing. It should be equitable across the board.