Apple has always leveraged technologies that the PC industry has driven to critical mass - the bus structures, the graphics cards, the peripherals, the connection networks, things like that - so they're kind of in the PC ecosystem and kind of not.

Bill Gates

Bill Gates

Always Apple Bus Cards Connection Critical Driven Ecosystem Graphics Industry Kind Like Mass Networks Pc Structures Technologies Things

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You can always think of something like the Xbox 360 as a super set-top box that can do everything the set-top box does, but then have the graphics to do the games as well.

We are not even close to finishing the basic dream of what the PC can be.

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Windows is probably the most important product in the entire PC industry. Everything we do in terms of supporting touch, new hardware, accessibility has incredible impact.

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As somebody who participates in the overall PC ecosystem, it's totally great when faster wireless networks and standards come out or when graphics get faster. Windows 8 was like this giant sadness. It just hurts everybody in the PC business.

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The potential financial reward for building the 'next Windows' is so great that there will never be a shortage of new technologies seeking to challenge it.

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