We are not even close to finishing the basic dream of what the PC can be.

I know there's a farmer out there somewhere who never wants a PC and that's fine with me.

U.K. companies are in very international and very competitive markets. If you look at PC penetration in the U.K., it is very similar to the United States market.

Apple has always leveraged technologies that the PC industry has driven to critical mass - the bus structures, the graphics cards, the peripherals, the connection networks, things like that - so they're kind of in the PC ecosystem and kind of not.

Windows is probably the most important product in the entire PC industry. Everything we do in terms of supporting touch, new hardware, accessibility has incredible impact.

I believe in innovation and that the way you get innovation is you fund research and you learn the basic facts.