Apple is taking steps to move their brand to other rooms beyond just the Mac. It's no longer just sitting in the den.

I don't think Apple wants to emulate Sony. I don't think they want to do video cameras. I don't think they want to do TVs. They are rounding out the Mac consumer ecosystem. I think they will be extremely cautious about what they brand as an Apple product.

It's a runaway hit. Apple has created by far the neatest looking, easiest to use product, which has become a status symbol.

It's a runaway hit, ... Apple has created by far the neatest looking, easiest to use product, which has become a status symbol.

Apple has struck a cultural nerve, especially with Generation X and Gen Y, while Windows and PC are viewed in essence as 'My parents' computer'.

These are all steps to convince Windows users -- particularly corporate Windows users -- that they can use a Mac with no problem.