As a business owner, what's the sense in having droves of followers and connections if you aren't able to turn them into paying customers?

As a business owner who is looking to market his or her company, you should be on the lookout for opportunities to get face time with movers and shakers in your network.

As a business owner, leadership is more than just telling others what to do. Leadership is about the investment we make into others and the responsibilities we accept for being the voice and direction that others count on.

Delivering a successful presentation could mean landing a major new contract, better prices for your services, or getting the funding you need. Failure can mean lost customers and a business that never gets off the ground.

It can be easy to become 'friends' or 'connected' with someone in a digital world, but it requires thought and strategy to convert social media connections into rewarding business relationships.

Many business owners dream of having their product or service endorsed by a global celebrity. But instead of trying to get a superstar to support your business, try seeking out a local celebrity instead.