As an artist, you make music. And if you see people who don't know how to market your music, you get involved in it. Otherwise, what you want to accomplish 'gets lost in translation' - no pun intended.

I think in London - and I don't wanna offend anybody in America, but this is a real statement - they still have the right approach to making music. In the U.S., people see it as a way to make money; they see it as a means to get out. It's a hustle, which is great - any way you can provide for your family that's legal is fantastic.

Your job is to inspire people from your neighborhood to get out.

Poetry is what gets lost in translation.

Successful people have a bigger fear of failure than people who've never done anything because if you haven't been successful, then you don't know how it feels to lose it all.

I try to make music with emotion and integrity. And authenticity. You can feel when something's authentic, and you can feel when it's not: you know when someone's trying to make the club record, or trying to make the girl record, or trying to make the thug record. It's none of that. It's just my emotions.