Attention spans are short. Like, eight seconds short. That's why it's necessary to grab people's attention immediately.

People's attention spans are getting short.

The media, the polls and our legislatures fortunately have short attention spans.

Like most successful businesses, you and your employees have a vast knowledge base and expertise in your vertical, as well as a lot of great video and text content to prove it. So, why not monetize your expertise and create digital products and membership courses?

I want people to be drawn into the space of the work. And a lot of people are like me in that they have relatively short attention spans. So I shoot for the window of opportunity.

It's not our fault our generation has short attention spans, Dad. We watch an appalling amount of TV.