FastSaying

Like most successful businesses, you and your employees have a vast knowledge base and expertise in your vertical, as well as a lot of great video and text content to prove it. So, why not monetize your expertise and create digital products and membership courses?

John Rampton

John Rampton

BaseBusinessesContentCoursesCreateDigitalEmployeesExpertiseGreatKnowledgeLikeLotMembershipMostProductsProveSuccessfulTextVastVerticalVideoWellWhyWhy NotYouYour

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The goal of content marketing is to create content that people actually want to read/view. If you're being blatantly promotional, there's a good chance your content marketing efforts are falling flat.
— John Rampton
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Content marketing is one of the most effective ways to promote your business online - but only when it's done right.
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While having friends shouldn't be the main reason why you love your job, it definitely makes the work day run a lot more smoothly when you have a workplace buddy.
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When it comes to video and pretty much everything else, the more personalized the content, the higher the chances of conversion.
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Attention spans are short. Like, eight seconds short. That's why it's necessary to grab people's attention immediately.
— John Rampton
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