Audiences are so sophisticated these days. Blatant, in-your-face advertising just doesn't work.

It's about fun, what else would it be?

This is just like what happened with wrestling. We'll probably end up buying them.

There's going to be a big-name celebrity host, and plenty of great entertainment.

If you watch a six-minute film, and you're really watching it, it can be a profound experience. But you could sit through a two-hour action-adventure film and get absolutely nothing out of it, other than feeling your endorphins flow.

As advertising continues to evolve, so too must the strategies that companies use to reach their target audiences. Companies should continue to pay attention to how consumers search for their businesses and search in general.