This is just like what happened with wrestling. We'll probably end up buying them.

It's about fun, what else would it be?

There's going to be a big-name celebrity host, and plenty of great entertainment.

If you watch a six-minute film, and you're really watching it, it can be a profound experience. But you could sit through a two-hour action-adventure film and get absolutely nothing out of it, other than feeling your endorphins flow.

Audiences are so sophisticated these days. Blatant, in-your-face advertising just doesn't work.

All it takes is a flock of infected geese or ducks landing near a chicken farm, and because they are so close in these open pens, it can go like fire.