Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life.

Japan's very interesting. Some people think it copies things. I don't think that anymore. I think what they do is reinvent things. They will get something that's already been invented and study it until they thoroughly understand it. In some cases, they understand it better than the original inventor.

Some people have greatness thrust upon them. Very few have excellence thrust upon them.

Some people will humiliate themselves or their families just to be on television.