Behavior used to be reinforced by great deprivation; if people weren't hungry, they wouldn't work. Now we are committed to feeding people whether they work or not. Nor is money as great a reinforcer as it once was. People no longer work for punitive reasons, yet our culture offers no new satisfactions.

B. F. Skinner

B. F. Skinner

Behavior Committed Culture Deprivation Feeding Great Hungry Longer Money New Nor Now Offers Once Our People Reasons Reinforced Used Were Whether Work

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