Properly used, positive reinforcement is extremely powerful.

The way positive reinforcement is carried out is more important than the amount.

Reinforcement is being right.

Those few people who do respond to the dire conditions of the future - journalists, environmentalists, behavioral scientists - tend not to be powerful.

Behavior used to be reinforced by great deprivation; if people weren't hungry, they wouldn't work. Now we are committed to feeding people whether they work or not. Nor is money as great a reinforcer as it once was. People no longer work for punitive reasons, yet our culture offers no new satisfactions.

Music is an extremely powerful force if used properly to uplift people. I believe music should be uplifting and not downgrading... it's a very, very powerful tool.