Big Brother sounded like a silly stunt and that's what it is.

Big Brother doesn't like all these Little Brothers looking at it.

Big Brother is watching you.

Big Brother isn’t watching. He’s singing and dancing. He’s pulling rabbits out of a hat. Big Brother’s busy holding your attention every moment you’re awake. He’s making sure you’re always distracted. He’s making sure you’re fully absorbed.

Big Brother is watching... look busy.

It's time for the party of big ideas, not the party of Big Brother!