It's time for the party of big ideas, not the party of Big Brother!

The two aims of the Party are to conquer the whole surface of the earth and to extinguish once and for all the possiblity of independent thought. There are therefore two great problems which the Party is concerned to solve. One is how to discover against his will what another human being is thinking and the other is how to kill several hundred million people in a few seconds without giving warning beforehand.

Big Brother is watching you.

Big Brother isn’t watching. He’s singing and dancing. He’s pulling rabbits out of a hat. Big Brother’s busy holding your attention every moment you’re awake. He’s making sure you’re always distracted. He’s making sure you’re fully absorbed.

Big Brother sounded like a silly stunt and that's what it is.

Big Brother is watching... look busy.