By definition, the person who learns enough to become the nominee is almost certainly the best person for the general election.

Polling in a general election is pretty accurate, because turnout is usually high.

[House Speaker Newt Gingrich said,] I am glad now that the election is over to see that the president has agreed that we need to save Medicare. ... remarkable coming from this administration, given how they characterized them last year.

The general election is not an organizational exercise - it's a mass media exercise.

It does no good to be a conservative if you can't sell a conservative message in a general election.

That 1983 general election contained the telltale seeds of eventual Scottish Tory self-destruction.