It does no good to be a conservative if you can't sell a conservative message in a general election.

Polling in a general election is pretty accurate, because turnout is usually high.

The general election is not an organizational exercise - it's a mass media exercise.

That 1983 general election contained the telltale seeds of eventual Scottish Tory self-destruction.

The Florida Jewish community is incredibly important in the primary and will be that important in the general election as well.

By definition, the person who learns enough to become the nominee is almost certainly the best person for the general election.