Claim your place and fight your cause else face displacement

Strong brands are not built through shortcuts and copycats

Be wary of what you do with the attention social media gives you

Personal Brand Focus: Immediately you try to reach the masses with your brand you dilute your brand's power and falls into the average zone. You cease to be remarkable

Your perception will determine your reception

When your LinkedIn Profile doesn't sync with your Facebook persona, you are on a verge of sinking your brand