Strong brands are not built through shortcuts and copycats


Bernard Kelvin Clive

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Brands are all about trust. That trust is built in drops and lost in buckets.
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On the inside, the copycats of the ruffians are more delicate than the copycats of prudes.
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In the digital economy, if you can't be trusted you have no business doing business.
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You must constantly persist to imprint your brand image on the mind of your audience
BERNARD KELVIN CLIVE
You can't help everyone and most critically you can't help people who don't need you or see the valu...
BERNARD KELVIN CLIVE
Permit no man to make a mockery of you just because you may not be proficient in something. Remember...
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I'm not in pursuit of happiness, I'm happiness in pursuit; ready to happen everywhere I go.
BERNARD KELVIN CLIVE
Sometimes you gotta do the small gigs to get the big gigs
BERNARD KELVIN CLIVE
Too many of you are doing great stuff in small ponds, it's time for a stir-up, break limits, break b...
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Every connection you create either helps or hurts you
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Feedbacks are means for brands to look back.
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One expert may be as good as another until one writes a book
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Don't beg for platforms, build your platform.
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There are times that all you need is someone who will listen to you without judging you — not tell...
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Your perception will determine your reception
BERNARD KELVIN CLIVE
Permit no man to make mockery of you just because you may not be proficient in something. Remember y...
BERNARD KELVIN CLIVE
The real power and test of our ministry (calling) is not in the pulpit or public arena, but in our p...
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Personal Brand Focus: Immediately you try to reach the masses with your brand you dilute your brand'...
BERNARD KELVIN CLIVE
What makes your brand stick and tick is your ability to make it memorable
BERNARD KELVIN CLIVE
The crowd shouldn't dictate your performance
BERNARD KELVIN CLIVE
Let's not become too busy to keep in touch with those who really matter most and need us. Life's sho...
BERNARD KELVIN CLIVE
Perception is assumed to be reality until clients encounter the reality of the brand, don’t fake i...
BERNARD KELVIN CLIVE
How people perceive your brand will determine how they will receive your brand
BERNARD KELVIN CLIVE
The good news is that every morning we have the choice; not to be controlled by circumstances nor ou...
BERNARD KELVIN CLIVE
There is always a way out, as there is a way in
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Don't let your dreams rust! Listen to your youthful bells ringing loud inside of you.
BERNARD KELVIN CLIVE
Permit your dreams to see the daylight.
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A journey of a thousand mile begins with a SMiLE
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One of the worse state to be in, is to be ignored. Obscurity like insecurity, kills!
BERNARD KELVIN CLIVE
Find your Voice or risk fading out
BERNARD KELVIN CLIVE
Brands that stand out from the competition are purposefully disruptive or different
BERNARD KELVIN CLIVE
You are uniquely unique, don’t settle for less and never try to fit in
BERNARD KELVIN CLIVE
Be abnormal; being normal is too predictable for your brand.
BERNARD KELVIN CLIVE
Without differentiation you have no brand
BERNARD KELVIN CLIVE
I have made so many mistakes but I have learned a lot and I'm confident to say - he who never made a...
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Today, just take time to smell the roses, enjoy those little things about your life, your family, sp...
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The world doesn't celebrate your similarity but your difference
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Brands grow faster and stronger with the help of Brand Advocates, Influencers & Tribes
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Don't retire, rewire and refire
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BERNARD KELVIN CLIVE
It's noble to be skilled, but ultimately people pay for solutions your skills can provide not the sk...
BERNARD KELVIN CLIVE
Having someone's contact doesn't guarantee you a relationship with the person.
BERNARD KELVIN CLIVE
The world pays no attention to those who have nothing to offer
BERNARD KELVIN CLIVE
Be wary of what you do with the attention social media gives you
BERNARD KELVIN CLIVE
While others are broadcasting be listening
BERNARD KELVIN CLIVE
Permit no one to define you by your mistakes or your past
BERNARD KELVIN CLIVE
Branding is not just about social media
BERNARD KELVIN CLIVE
Visibility without Value is Vanity
BERNARD KELVIN CLIVE
Your self-worth is not dependent on your social media clout
BERNARD KELVIN CLIVE
Don’t expect the world to dish you your wishes, go out and serve yourself.
BERNARD KELVIN CLIVE
You must come to grips with yourself and settle in your spirit that not all open doors are meant for...
BERNARD KELVIN CLIVE
Many beautiful dreams die prematurely because the dreamers don’t have enough fuel to drive through...
BERNARD KELVIN CLIVE
Your ingenuity will remain dormant until it is provoked
BERNARD KELVIN CLIVE
You can't step into greater opportunities whilst overlooking smaller ones
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Take charge of your thoughts; for either it's slaying you or serving you
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Don't let the Dogma of men to interfere with your Destiny
BERNARD KELVIN CLIVE
There is Royalty in your DNA
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Claim your place and fight your cause else face displacement
BERNARD KELVIN CLIVE
Brands are emotional; slogans are not. Slogans change; brands do not. Brands create an image in the ...
BILL GEIST
You go through processes and there are no shortcuts from year to year. Certain things have to happen...
MIKE STOOPS
CSC has built a strong reputation in the Chicago-area market, distributing some of the same brands o...
MICHAEL SHEA
In this ever-changing society, the most powerful and enduring brands are built from the heart. They ...
HOWARD SCHULTZ
There are many shortcuts to failure, but there are no shortcuts to true success.
ORRIN WOODWARD
There has not been one problem. Clive does not come in and tell me 'you should do that'.
HARRY REDKNAPP
This is a strong portfolio of brands.
A.G. LAFLEY
Better keep yourself clean and bright; you are the window through which you must see the world. -Ge...
GEORGE BERNARD SHAW
U.S. sales are strong but there are more challenges in Europe, ... There are a number of existing br...
ED COLLIGAN
Brands are born, not created.
JANE LAUDER
Giorgio Armani and Gucci clearly understand that strong brands make for profitable businesses. They ...
FRANK MARTELL
Fortune follows those who can create ideas by connecting old ones. Strong personal brands are create...
RYAN LILLY
Heavier-than-air flying machines are impossible. -- Lord Kelvin, president, Royal Society, 1895.
LORD KELVIN
Our existing brands have a fairly strong and wide distribution in the stores that they are already s...
ESTEE LAUDER
The honeymoon is not over with Clive. We met in '69. I don't have any expectations with him, and he ...
CARLOS SANTANA
There are no shortcuts in evolution.
LOUIS D. BRANDEIS
We are pleased that Constellation has offered a value that fully recognizes our strong brands, excep...
DONALD TRIGGS
They're not going to be any shortcuts.
CARLTON HAYWOOD
There are no shortcuts to true excellence.
ANGELA DUCKWORTH
Today, brands are not the preserve of marketing department. Brands are too important to be left to t...
THOMAS GAD
Where ye are, death will find you, even if ye are in towers, built up strong and tall
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Combining National Foods and Berri provides San Miguel strong leadership positions in the dairy and ...
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There are shortcuts to happiness and dancing is one of them!
VICKI BAUM
There are shortcuts to happiness, and dancing is one of them.
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So we went to Atari and said, 'Hey, we've got this amazing thing, even built with some of your parts...
STEVE JOBS
There certainly is a real phenomenon of copycats.
CRAIG ANDERSON
When it comes to success, there are no shortcuts.
BO BENNETT
There are no shortcuts to any place worth going.
BEVERLY SILLS
There are no shortcuts to any place worth going
HELEN KELLER
We find it much better not to try and take the Godrej brand across, but use very strong brands we ha...
ADI GODREJ
There are no shortcuts in life -- only those we imagine.
FRANK LEAHY
There are no shortcuts in life - only those we imagine.
FRANK LEAHY

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I say 'spectacle' rather than 'story' because in the end, it isn't the intricaci...
CLIVE BARKER
Deadwood lies at the northern tip of the Black Hills, where the land is ancient and rubbed smooth by...
CLIVE SINCLAIR
In the cold light of day we need to see how we played technically and tactically, this is going to b...
CLIVE WOODWARD
Rod gets more and more comfortable in the genre with each album, and that's why he won his Grammy fo...
CLIVE DAVIS
Most digital divide projects have had a philanthropic impetus, but HP has said that if this thing is...
CLIVE SMITH
Most digital divide projects have had a philanthropic impetus, but HP has said that if this thing is...
CLIVE SMITH
I only heard last night that it (a citing) might happen and it was confirmed this morning,
CLIVE WOODWARD
I saw the same tapes that the citing commission would have seen and to me there was plenty of eviden...
CLIVE WOODWARD
There's something to play if there's conflict going on. Whatever that conflict is, that'...
CLIVE OWEN
Research gathered over recent years has highlighted the countless benefits to people, wildlife and t...
CLIVE ANDERSON
Retail investors can currently gain access to products with hedge-fund investment characteristics th...
CLIVE BRIAULT
My forte is the plotting. You sit down, and you work out a plot.
CLIVE CUSSLER
The genius idea of industrialism was the concept of the Model T: In exchange for something cheap and...
CLIVE THOMPSON
A potentially useful property of forecasts based on cointegration is that when extended some way ahe...
CLIVE GRANGER
Forecasts vary in horizon, from a few seconds up to a few days in financial markets, compared to fro...
CLIVE GRANGER
A teacher told my mother that I would never become successful, which illustrates the difficulty of l...
CLIVE GRANGER
Whale was gay, I'm gay; Whale was English, I'm English. Whale made some horror movies, and I've made...
CLIVE BARKER
For me really good acting is about subtext.
CLIVE OWEN
Martin and I spoke earlier this month about his decision. I made it clear during the Rugby World Cup...
CLIVE WOODWARD
My grandfather was a ship's cook, and he came back from the Far East very often with strange lit...
CLIVE BARKER
I wanted to fold into the 'Hellraiser' narrative something about the guy - the Frenchman Lem...
CLIVE BARKER
Everyone in Tel Aviv knows Yosl Bergner. In 2006, the mayor made him a Freeman of the City. Now he c...
CLIVE SINCLAIR