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Companies certainly back out [of advertising] when they feel their message won't resonate with customers or the media.


Ed Erhardt

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GARY HIRSHBERG Whatever their motivations, lawmakers on both side of the aisle have certainly discovered that immig...
GWEN IFILL The problem with Super Bowl advertising now is that companies feel they have to do it because it's t...
JAMES MCQUIVEY Companies spend twenty, thirty, forty percent of revenues on advertising to brand their product and ...
BILL WYMAN Media audiences are increasingly fragmented, and companies are becoming more creative with how they ...
BRIAN TILL Behind search advertising's great success is self-targeting — users revealing their interests by t...
DAVID HALLERMAN Behind search advertising's great success is self-targeting — users revealing their interests by th...
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AMY JO MARTIN Low single-digit growth in the overall advertising market will be the bar for all media companies to...
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CHARITY PARKER We provide companies with last-mile visibility. Our planning tools and software enable companies to ...
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STEVE BLANK When I did a study of all the coming-of-age movies that meant a lot to me, whether it was 'The G...
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LOUISE THOMPSON It is our corporate policy to only work with progressive companies. We won't partner with or accept ...
JOE LAMURAGLIA I think adding Common Short Codes to print advertising is the best option. A user just has to send a...
IRA BRODSKY Advertisers have to find another way to deliver their message. Because of the decline in traditional...
PETER SEALEY We kept a log on who called us back or faxed us back and asked them a couple of questions ... We fee...
JENNY BARRIE Customers are being just as protective with their gift cards as they were with their own money when ...
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BO ENGELBRECHTSEN I think the kids are just excited about Pitt football. Some remember back to when Pitt was great, an...
GREG GATTUSO Many banks struggle to deal with customers. Customers often end up feeling trapped in a technology m...
CLAES FORNELL In fact - statistically, as you know - people have done polls, research, and at least 80 percent or ...
PAT BOONE We haven't gone out too early with our marketing message, and we timed our message with vehicle avai...
MATT ARMSTRONG Customers have a mandate to grow their businesses today. They cannot afford to wait until 2008 or 20...
BILL MCDERMOTT Companies that grow for the sake of growth or that expand into areas outside their core business str...
JAMIE DIMON When they [pharmaceutical companies] started marketing to the end user (patients), customers started...
DAN OLSON When they're put back into popular culture and the media in ways that don't seem consistent with the...
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TIM CRAWSHAW We are providing the tools to train partners to deliver the people-ready message and supporting them...
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EARL COX Greater demand for online advertising space will help media owners expand their offerings and impro...
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MARY KAY ASH Everyone has an invisible sign hanging from their neck saying, "Make me feel important." Never forge...
MARY KAY ASH Everyone has an invisible sign hanging from their neck saying, "Make me feel important." Never forge...
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NICHOLAS NEGROPONTE Working moms commonly testify that they feel guilty when they are away from their children and guilt...
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MARY KAY ASH If the auto companies were free agents, they would act to break the fuel monopoly that is so damagin...
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ED HELMS First there was the New Hampshire primary, and we had nearly a year leading up to it. And now, look!...
ED HELMS Vulnerability is huge. I love to see that in characters. It's something I feel like a lot of my ...
ED HELMS This may come as a surprise, given the nature of my job, but I am very guarded and contemplative. I&...
ED HELMS I happen to think singing is hilarious, especially when it pops out at the wrong time.
ED HELMS I'm a very jaded and cynical person.
ED HELMS My friend and I sang an a cappella rendition of Extreme's 'More Than Words' at one of ou...
ED HELMS I try to explain to people that you get the roles that are right when they're right. If you have...
ED HELMS