We expect more than half the ads to run in HD.

Anheuser-Busch is known as a great advertiser and a good ad can resonate with its consumers for a while.

There's such a great demand for sports. And the opportunity with the Super Bowl is one in which you're reaching an incredible audience that is actually engaged in the advertising.

Companies certainly back out [of advertising] when they feel their message won't resonate with customers or the media.

There's a saying that '[networks] sell the Super Bowl two or three times,' because a company will decide its message is not good enough and pull out.

My brother was most loving. We are in distress about this. Doug Perrin should be in jail. What do they want him to do? Go out and hit another person? Devastate another family like he has ours? We will fight this to the end.