Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

Fun without sell gets nowhere but sell without fun tends to become obnoxious.

To swear off making mistakes is very easy. All you have to do is swear off having ideas.

I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.