Cult has gone from zero to 20million in four years; I intend to make it a multi-million-pound company in Europe.

If you have very few individuals and you affect a few of those individuals, you almost by definition are going to have impacts on the population because you have so few.

Reinventing the wheel is sometimes the right thing, when the result is the radial tire.

The mistake we had made was trying to control everything.

We're not reinventing the wheel.

A company can operate successfully for 200 years only by continually reinventing itself,