The mistake we had made was trying to control everything.

If you have very few individuals and you affect a few of those individuals, you almost by definition are going to have impacts on the population because you have so few.

Cult has gone from zero to 20million in four years; I intend to make it a multi-million-pound company in Europe.

Reinventing the wheel is sometimes the right thing, when the result is the radial tire.

We're not reinventing the wheel.

Before, we were all duplicating our efforts, reinventing the wheel. Broker training - we were each doing that. Our relocation specialists - we each had one. Why were we doing that? As we got further into it, we decided we were too shortsighted. What we needed was a single company.