Customers who complain are not nitpickers or looking for discounts, they're committed to your organization. Someone who isn't committed to your company wouldn't bother complaining.

Although most companies start out with a strong focus on customers, as the organization grows beyond a dozen members, people may stop looking outward and become preoccupied with internal processes.

The leadership of an organization has no job more important than making sure everyone knows the importance of the customer. CEOs who want real job security should try to please customers, not shareholders.

The message from our organization is we are committed.

We're not really looking at it as a pressure situation.

A proactive person needs no pressure to perform and an ineffective person offloads his pressure onto others to deform the positive work culture of the system. So practically, a progressive organization knows that no pressure environment plays a pivotal role to increase the productivity or proficiency of its workforce.