Demand for this product is staggering.

It turns out that people - in every country in the world, there's a segment of buyer that wants the best product and the best experience. And that's what we're about providing.

We collectively, to get things done, work together as a team. Because the work really happens horizontally in our company, not vertically. Products are horizontal. It takes hardware plus software plus services to make a killer product.

I think the iPhone is the best consumer product ever. That's what I feel about it. And it's become so integrated and integral to our lives, you wouldn't think about leaving home without it.

From a supply and demand standpoint, there is going to be some rough sledding for a while,

On hybrids, it's a question of whether there's significant demand for a product that's significantly more expensive.