It turns out that people - in every country in the world, there's a segment of buyer that wants the best product and the best experience. And that's what we're about providing.

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

Demand for this product is staggering.

I think the iPhone is the best consumer product ever. That's what I feel about it. And it's become so integrated and integral to our lives, you wouldn't think about leaving home without it.

I'm excited about Augmented Reality because unlike Virtual Reality, which closes the world out, AR allows individuals to be present in the world but hopefully allows an improvement on what's happening presently.

We don't collect a lot of your data and understand every detail about your life. That's just not the business that we are in.