Design is important, it's an important dimension in the car. It's not the only one.

Design is important, it's an important dimension in the car. It's not the only one,

Electric cars are going to be very important for urban transportation.

In the car industry, superior design is critical. Product design defines the first impression the customer has about our products. With one look the customer makes their decision about their appeal. Of course, an attractive design is not enough to make a product a success, but it is necessary.

When I come to a design decision, people know that is that.

We are the car manufacturer who grew the most, not only in growth rate but in absolute numbers, which was very rewarding ... since we were not on the front line of the incentive game,