When I come to a design decision, people know that is that.

When the CEO makes a decision, people don't come back on it.

In the car industry, superior design is critical. Product design defines the first impression the customer has about our products. With one look the customer makes their decision about their appeal. Of course, an attractive design is not enough to make a product a success, but it is necessary.

Design is important, it's an important dimension in the car. It's not the only one,

Design is important, it's an important dimension in the car. It's not the only one.

I approve designs not because I think I am more gifted or somebody who can see ahead three or four years from now, but just to make sure that the design is a logical, rational decision, taken after analyzing pros and cons.