Design needs a new relationship with the world, one that is more focused on our planet's needs.

My mantra is: 'Good design accelerates the adoption of new ideas.'

Having one foot in design and the other in sustainable and social projects, I hear this question quite often: 'Why does the world need another chair?' My answer is that the world needs another chair/bicycle/car or any new product for that matter, like the world needs another book.

Design is a tool that either allows us to create new markets or disrupt existing ones.

Our principal role as designers is to accelerate new ideas and the adoption of new ideas.

The best design work is really done when you spend more time with people, when you have the opportunity to be of the same mindset and the same incentives as the founder of the business.