The best design work is really done when you spend more time with people, when you have the opportunity to be of the same mindset and the same incentives as the founder of the business.

Integrating breakthrough technology into everyday products is always a challenge; at the same time, this is exactly how design makes tech products easily adoptable in life.

Design needs a new relationship with the world, one that is more focused on our planet's needs.

I think every business, really, has a unique reason for being, unique assets, unique attributes, a unique history. And that can be turned into a very attractive design story, essentially, that consumers can relate to.

My mantra is: 'Good design accelerates the adoption of new ideas.'

Design is a tool that either allows us to create new markets or disrupt existing ones.