Disney produces fabulous movies around certain characters, and then they commercialize that engagement through toys, books, cruises.

Dedicating myself to actually following through was my single biggest achievement.

Bootstrapping allows you total creative freedom. For example, if you decide to approach your business in a certain way that makes it a two- or three-year process to get to your first product, you can do that, versus being rushed into it by investors.

If we can become the de facto standard for image capture of unique perspectives around the world, we have a lot of growth ahead of us.

Disney movies are f***in' bitchin'.

Somebody captures an incredible video, shares it online, and inspires millions of other people to go and do the same with their GoPros, and then it happens again and again - and what you've got is this incredible snowball of stoked customers capturing and creating rad content with their GoPros.