If we can become the de facto standard for image capture of unique perspectives around the world, we have a lot of growth ahead of us.

Smartphones are always in your pocket. They're about reactive capture.

I originally started GoPro with the sole purpose of helping surfers capture photos of themselves and their friends while they were surfing. I thought it was crazy that very few surfers had any photos or videos of themselves.

Disney produces fabulous movies around certain characters, and then they commercialize that engagement through toys, books, cruises.

I feel like I've done a pretty good job of scaling because I got some great mentors along the way that helped me realize I just have to build a phenomenal team around me that makes my job a lot easier.

Bridges become frames for looking at the world around us.