Smartphones are always in your pocket. They're about reactive capture.

If we can become the de facto standard for image capture of unique perspectives around the world, we have a lot of growth ahead of us.

I originally started GoPro with the sole purpose of helping surfers capture photos of themselves and their friends while they were surfing. I thought it was crazy that very few surfers had any photos or videos of themselves.

When I have a difficult decision to make, I imagine myself as a 90-year-old guy looking back on his life. I imagine what I'll think about myself at that point in time, and it always makes it really easy to go for it. You're only going to regret that you wimped out.

You know what the best thing about morning ski trips are? McDonald's!

Your passions are a bit like your fingerprints: Everybody has them; everybody's are different. One's passions may just be a guidebook to one's life.