You know what the best thing about morning ski trips are? McDonald's!

I think our slow, humble beginnings in surf shops, ski shops, bike shops, and motorcycle shops have been extremely important for our success. GoPro is all about celebrating an active lifestyle and sharing that with other people. It's authentic. It's not a brand that we went out and bought a bunch of ads for to create.

You don't have to raise millions of dollars to be successful, you just have to work on something you are passionate about.

A smartphone is great for when one person is documenting another thing or another person doing something.

Smartphones are always in your pocket. They're about reactive capture.

When I have a difficult decision to make, I imagine myself as a 90-year-old guy looking back on his life. I imagine what I'll think about myself at that point in time, and it always makes it really easy to go for it. You're only going to regret that you wimped out.