I originally started GoPro with the sole purpose of helping surfers capture photos of themselves and their friends while they were surfing. I thought it was crazy that very few surfers had any photos or videos of themselves.

Smartphones are always in your pocket. They're about reactive capture.

If I didn't follow my passion for surfing... I would have never come up with the concept to make a wrist camera.

If we can become the de facto standard for image capture of unique perspectives around the world, we have a lot of growth ahead of us.

It's very difficult to get any footage of yourself doing what you love unless you have a friend who's a photographer or videographer and wants to document you. That was really the idea and the goal from the beginning: to help people get a good photo, and then it was to help people get a good video.

Things that burn very brightly, we wonder how long they can keep burning.