If I didn't follow my passion for surfing... I would have never come up with the concept to make a wrist camera.

I originally started GoPro with the sole purpose of helping surfers capture photos of themselves and their friends while they were surfing. I thought it was crazy that very few surfers had any photos or videos of themselves.

I enrolled in a race car driving school, where you go for three days, and they wanted to rent me a video camera and charge me $100 for every half-hour.

Before GoPro, if you wanted to have any footage of yourself doing anything, whether it's video or photo, you not only needed a camera, you needed another human being. And if you wanted the footage to be good, you needed that other human being to have skill with the camera.

It sounds cheesy, but if you are having fun, people will love your company, you will be more successful, and more ideas will come your way.

Keeping people fired up starts with having a really clear vision for what the company is aiming to do.