Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.

Advertising is legalized lying.

The best ads are about the customer and how the product will change his life.

Rescuing people from the results of their own foolishness is really what customers service is all about. Customers rarely obey the rules. They expect you to rescue them whenever they do something stupid. Will you be a “rescuer,” known far and wide for customer service, or will you steadfastly insist that your customers follow the proper procedures?

This was a difficult decision. Although initial readership and advertising response were encouraging, we now believe the market will not support our business expectations.