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Each brand leader is focused on ensuring that the brand relationship with its customer is strong and differentiated. To accomplish this differentiation, we plan to offer her even more unique product and talk with her in new and exciting ways.


Richard Hayne

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I like to open for a band as it brings on sort of a challenge and it makes things more interesting. ...
KELLY JONES This relationship with Landmark Theatres allows us to reach our target customer in so many creative ...
LINDA PERRY Kohl's exclusive Daisy Fuentes brand has become a favorite of our customers with its contemporary st...
JACK BOYLE We have made the decision to broaden and further strengthen the Chrysler brand with new, exciting ca...
JAMES HOLDEN The more direct connection with the customer, the better, ... This is our extension of the Neiman-Ma...
GROUP INC With her experienced background and on-air presence, audiences next season will see Lynn take the sh...
BOB COOK At URBN, we see ourselves as customer specialists, a collection of brands, each one specializing in ...
RICHARD HAYNE We [benefit] from our heritage and from the strong quality of the product itself. I think this is on...
MICHAEL MUELLER We always want to have a first-class product. This is a great product with a premium brand.
LEN WOLMAN With Lincoln's exciting cadence of new products coming this year, we are seeking innovative ways to ...
TOM GRILL Our plan revolves around creating a master brand that's highly targeted -- to eliminate brand fragme...
ERIC KIM This expansion of our agreement with [Barnes & Noble] is testimony to the success of our existing re...
BOB PITTMAN We want to keep our brand identity, even in that low end of the market. We want differentiation in d...
JUHA PARK The Trump brand is complicated because it conflates a personal brand with a corporate brand. That me...
JOHN QUELCH As we create new Mercury vehicles like the Milan and Mariner Hybrid, we know our customer has a real...
LINDA PERRY Empowered Women 101: A confident woman doesn't make her whole life purpose her man. She understands ...
SHANNON L. ALDER This has been such an exciting year. I love to start with new puppies. I love to start with brand-ne...
JENNIFER WISE MGM wanted to elevate the Pink Panther brand to a more adult audience for the 40th anniversary in 20...
TRAVIS RUTHERFORD It's just exciting to be part of something that is brand-new.
BRIAN MCKNIGHT With a strong personal brand, you become the only option in the eyes of your ideal customer.
AMBER HURDLE In the ad, Parker wears a brooch on her sweater to make it look different. The problem with that is ...
HARRY IKENSON This is one of what we hope is many steps that attempt to turn around the brand. It has to start wit...
DAN HESS What this case highlights is the need for organizations with strong brand reputations to protect and...
DAVID STANLEY With all of these new features and this whole brand new product line, we decided it was a good time ...
DAVID MCGLASHAN That is an incredible brand that even Nike would die for. It's a brand IBM would die for. It's a bra...
ANDREW GUILFORD The Accord has a 30 year history of being associated with reliability, luxury and comfort. With the ...
HAJIME YAMADA Diversity is the lifeblood of our vibrant city. The Conga Room is proud to partner with l.a. live to...
JIMMY SMITS It's just exciting to be part of something that is brand-new.
BRIAN MCKNIGHT Hannaford is a leader and innovator in its industry, and we look forward to strengthening that leade...
DIANA POHLY European brands have a strong brand image and product lineup. We don't really expect this trend to s...
WES BROWN Everything was so orderly, a brand-new this and a brand-new that.
LORRIE THOMAS The evidence will show that is an incredible brand that even Nike would die for. It's a brand IBM wo...
ANDREW GUILFORD This is an exciting expansion of the U.S. News 'America's Best' brand. Open enrollment is right arou...
BRIAN DUFFY The Christian leader of the future is called to be completely irrelevant and to stand in this world ...
HENRI NOUWEN What I'd like is to turn out like Jessica Simpson, with her whole brand.
NICOLE POLIZZI We were able to align ourselves with three strong brands that have the same passion as Department 56...
CEO SUSAN ENGEL I am very happy to have Roberto focused on our technology foundation. His contributions will keep ou...
JOE COSTELLO Great companies that build an enduring brand have an emotional relationship with customers that has ...
HOWARD SCHULTZ Women helped each other in ways small and large every day, without thinking, and that was what kept ...
ALYSSA COLE We are proud to promote Carlin West to this new position. She has had a hand in the success of many ...
ALFRED R. KAHN The Sara Lee brand has great consumer recognition and acceptance. We have gone from having a very sm...
BILL NICTAKIS Philips is a very large Dell customer, and we have a very strong relationship that will continue in ...
BOB KAUFMAN Bold Moves is so much more than a tag line change. It's a new way of thinking at Ford that delivers ...
GEORGE ROGERS They realized that the product here is the athlete. It's not about the brand. You promote the athlet...
RANDY COUTURE We are very excited to announce this partnership and to align the event with such a favorable brand ...
CHRIS ARONHALT Our brand at Netflix is really focused on movies and TV shows.
REED HASTINGS Her young lover changed positions, grabbed her and pulled her rear up high . . . went inside her at ...
ERIC JEROME DICKEY Supergirl is such an iconic brand, and for me to be able to be the new face of it is extremely excit...
NASTIA LIUKIN Since Modi's Mumbai sign-off, much commentary has been focused on the brand-dilution potential inher...
GIDEON HAIGH Without differentiation you have no brand
BERNARD KELVIN CLIVE Since inception, the IPL has worn its brand value like a corroboration of inner virtue. On the eve o...
GIDEON HAIGH Well Ice H20 is my company that I plan to take to the next level with new artists, books, movies and...
RAEKWON They said they would buy her house, then build her a brand-new bigger house with a wheelchair ramp a...
CHARLES PECK Each New Year, we have before us a brand new book containing 365 blank pages. Let us fill them with ...
PEGGY TONEY HORTON Children are natural Zen masters; their world is brand new in each and every moment.
JOHN BRADSHAW We think we're going to be especially strong in platform where we have our two platform brands: ...
LARRY ELLISON And what we did with this new company in 1985 is we did start focusing on PCs instead of video game ...
STEVE CASE Her mental side was so strong. And her family values were so strong. They had such a good plan and w...
GARY GILCHRIST As the most recognized global consumer brand, Coca-Cola already is part of people's everyday lives e...
BOB PITTMAN Our goal is to refresh people wherever they are and this new association guarantees that passengers ...
BILL LEVISAY The new low cab-over-engine truck is an exciting addition to the Sterling brand as we strive to prov...
CHRIS PATTERSON Moving Alexandra to the franchise growth and performance team was a strategic move for Choice Hotels...
DAVID PEPPER I think the adoption rate with respect to social media and how companies leverage that varies by the...
PADMASREE WARRIOR They're trying to add more of a faster fashion turn so the store has more freshness to it, ... Certa...
MARK FRIEDMAN God seemed to have become a brand, a packaging, and people purchase this trusted brand with such fai...
JUSTIN VILLANUEVA We congratulate Alsea and Grupo ALDI on their new relationship and are very pleased with their commi...
BILL SIMON This is yet another exciting new chapter in ESPN's growing relationship with MLB and the MLB Players...
LEN DELUCA The music industry is constantly evolving to find new ways to reach our customer, the music fan. The...
AL SMITH Design needs a new relationship with the world, one that is more focused on our planet's needs.
YVES BEHAR This transaction builds upon that existing strategy to expand our brand and generic product offering...
ALLEN CHAO We have nothing more to add. As we have said all along, we remain focused on our plan to win, which ...
ANNA ROZENICH I'm asking God to bless you with something that unsettles you, disturbs you, and upsets you.
CRAIG GROESCHEL Keynote measures the customer experience because ultimately all business success is driven by the cu...
LANCE JONES A brand is a voice and a product is a souvenir.
LISA GANSKY My relationship stays strong because I serenade her with my actions and I write poetry in her heart ...
STEVE MARABOLI you left
and i wanted you still
yet i deserved someone
who was willing to stay
RUPI KAUR The chicken opened up our clients' eyes to the exciting things you could be doing with brand adverti...
JEFF BENJAMIN Business Objects is known for the excellence of both its business intelligence applications and its ...
BRUCE ARMSTRONG Mesmerized, all she can do is watch this piece of her life move off; all she can do is watch it and ...
MILAN KUNDERA That was tough losing, but we know that the (NCAA) tournament is the start of a brand new season and...
AYA TRAORE In the Australian context there have been hybrid securities for corporations for 10 years. In Europe...
PAUL DONNELLY It's all brand new to us here, and brand new to our volunteers, too.
GORDON JAGO What I don't think this man realizes is that he's giving my dreams--and my nightmares--a new name. <...
M. LEIGHTON My grandmother lived to 104 years old, and part of her success was she woke up every morning to a br...
GEORGE TAKEI We have an excellent, long-standing relationship with Chile and look forward to working with the new...
DAVID ALMACY It adds brand name -- and in this business, brand name is everything.
GAIL BRONSON It is essential for me to work with tools that are reliable and offer complete functionality, which ...
DANIEL HUMM Because appliances and lighting have powerful connections with similar consumer bases, we believe th...
JEFF IMMELT When you have a strong company culture it will shine through your brand and you can authentically sa...
AMBER HURDLE In terms of being convenient and having the brand recognized on every corner, we have a ways to go.
LANI HAYWARD You have to do things right to stay in business, and that's not easy, and that's a choice on...
VENUS WILLIAMS With a brand - and I respect Porsche - but the Ferrari brand is more exclusive... We never do SUVs, ...
LUCA CORDERO DI MONTEZEMOLO Brand names are well known to business school professors, but only one professor is a brand name her...
BILL DEDMAN We are saying so much to our guests, consumers and the industry with this massive brand re-ignition....
JEFF DISKIN There's still some room to grow with their product lines. The question is what they'll do to grow th...
MICHAEL ATMORE I prefer the rather old and battered, things with character, to the brand new.
RICK ALLEN I prefer the rather old and battered, things with character, to the brand new.
RICK SAVAGE This is really brand new, and we're floored at all the excitement.
CELESTE BECK Easter Seals is a brand that has led the non-profit world on so many levels and this unique approach...
JACK ROONEY People have positive associations with George Foreman. Part of the value of having a good, positive ...
EDWARD FOX

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RICHARD DAWSON And I asked my mother about it; I said, 'Is there something wrong?' She said, 'God... Go...
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RICHARD MASUR Being an actor myself I realize that all actors believe they are qualified to play any role. If you ...
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RICHARD FRANCK It has become almost a cliche to remark that nobody boasts of ignorance of literature, but it is soc...
RICHARD DAWKINS Simplicity, clarity, singleness: these are the attributes that give our lives power and vividness a...
RICHARD HALLOWAY Booty is just a ghetto expression, and I'm just a booty star.
RICHARD PRYOR I ain't no movie star, man. I'm a booty star.
RICHARD PRYOR I suppose everyone tells little white lies. Quite often they're necessary to make someone feel b...
RICHARD CHAMBERLAIN Usually by the time I finish a book tour I've just about had it with the book.
RICHARD RUSSO Married life requires shared mystery even when all the facts are known.
RICHARD FORD To the darkness and the night, the spirits seem to have a natural claim - it is their realm; the bol...
RICHARD JEFFERIES Experiments suggest that if one particle of Ebola enters a person's bloodstream, it can cause a ...
RICHARD PRESTON Some bloke came up to me in Tesco a couple of years ago at 11:30 pm and said: 'Excuse me, would ...
RICHARD GRIFFITHS Each is like a river that leaves behind its name and shape, the whole course of its path, to vanish ...
RICHARD SELZER This is a place where you really are what you achieve in Houston, and that's a tremendous boon t...
RICHARD KINDER And you prate of the wealth of nations, as if it were bought and sold, The wealth of nations is m...
RICHARD HOVEY The relationship between a Russian and a bottle of vodka is almost mystical.
RICHARD OWEN Science is not about control. It is about cultivating a perpetual sense of wonder in the face of som...
RICHARD POWERS I do not have a brain that I long for in dealing with matters of which I am ignorant - that don'...
RICHARD ATTENBOROUGH We all recall what is or was important to us and are astonished when it slips other people's min...
RICHARD CORLISS A home movie of a fictional home life, an epic assembled from vignettes, 'Boyhood' shimmers ...
RICHARD CORLISS Here is a truth that most teachers will not tell you, even if they know it: Good training is a conti...
RICHARD MITCHELL Training is a good dog, a constant companion and an utterly loyal and devoted friend, and everyone s...
RICHARD MITCHELL Words never fail. We hear them, we read them; they enter into the mind and become part of us for as ...
RICHARD MITCHELL Any book that helps a child to form a habit of reading, to make reading one of his deep and continui...
RICHARD MCKENNA