Everybody is looking to capitalize on the headlines.

We want to make clear that we don't have a problem with day-trading per se, but we want to make sure that people know what they're getting into. It's very risky, it's highly speculative, some people might call it gambling ... if you want to go into this, you have to go in with your eyes open and your pockets full.

The common thread here is that we're concerned that people who are being attracted to this endeavor understand the risks as well as the potential rewards.

There's an awful lot of junk on the Internet. Our fear is that we haven't reached the point where people treat things they see on the 'Net with the same skepticism as a phone call during dinner.

The reason we are buying Identify is, we couldn't figure it out. They figured it out before we did.

Some olive oils are even rated as zero-cough, one-cough or two-cough. But you don't feel the sensation until it is deep in your throat. It's not like hot peppers, which burn everywhere.