The common thread here is that we're concerned that people who are being attracted to this endeavor understand the risks as well as the potential rewards.

There's an awful lot of junk on the Internet. Our fear is that we haven't reached the point where people treat things they see on the 'Net with the same skepticism as a phone call during dinner.

We want to make clear that we don't have a problem with day-trading per se, but we want to make sure that people know what they're getting into. It's very risky, it's highly speculative, some people might call it gambling ... if you want to go into this, you have to go in with your eyes open and your pockets full.

Everybody is looking to capitalize on the headlines.

You weren't the first to say this, Dr. Weems. Many people had said this long before you started your research.

The reason we are buying Identify is, we couldn't figure it out. They figured it out before we did.