Everything that I do is for sound goals. It comes from my gut. When I'm sitting in the studio, a mix isn't done till I feel it in my gut.

I had between 20 and 40 songs for 'Detox,' and I just couldn't feel it. Usually, I can hear the sequence of an album as I'm going, but I wasn't able to do that. I wasn't feeling it in my gut.

I've looked at pictures that my mom has of me, from when I was four years old at the turntable. I'm there, reaching up to play the records. I feel like I was bred to do what I do. I've been into music, and listening to music and critiquing it, my whole life.

In the whole mix of Internet advertising, we feel like we are sitting in the pole position.

I just want people to hear the music the way it's suppose to sound, the way we meant for them to hear it. You sit in the studio all this time and make the music, tweak it, try to get it perfect. They should be able to hear it that way.

Everything in my life has been about sound and making music, so Beats represents just that - the improvement of sound and the dedication to everything I've been doing from the day I started.