Fashion doesn't look good only on models; it can look good on different people of different ages and different body shapes.

In high fashion, we're always accused of doing things that are not very relevant, not the real world. I know that it's important sometimes to do fantasy, but I felt like touching people and going back to different women and men, especially the idea of different ages and body shapes.

The worst thing that can happen is if you're stuck within a bubble and you think that is what life is all about. It's great to see other people and hear from people of different ages and opinions.

Many, many times I find that whatever is looking good on the screen doesn't always look or feel good on the body. So who do we design for - do we design for the screen, or do we design for women?

How do you stand out as a fashion ad campaign? By using people off the street; it does generate buzz.

Fashion is not always about what's new, it's also about what's good. And I think if you need to see what's good, you have to be there.