How do you stand out as a fashion ad campaign? By using people off the street; it does generate buzz.

I wanted to go out of fashion, to study medicine. I thought, you know, who needs fashion? How important is it if you wear a red dress and an orange jacket? It's not, really.

Fashion doesn't look good only on models; it can look good on different people of different ages and different body shapes.

I've always said fashion is like roast chicken: You don't have to think about it to know it's delicious.

Fashion is not always about what's new, it's also about what's good. And I think if you need to see what's good, you have to be there.

If you take something out of the freezer, it's cold, but what happens when it melts? It's a cool party, a cool person, a cool collection. What does that mean? I'm more interested in things that are uncool, things that have a certain individuality, a certain soul, a certain longevity, emotion, fragility.