Festivals are fun for kids, fun for parents and offer a welcome break from the stresses of the nuclear family. The sheer quantities of people make life easier: loads of adults for the adults to talk to and loads of kids for the kids to play with.

My idea of childcare at festivals is to sit at a trestle table with an ale while the kids run around and make up their own games.

Long weekends at festivals, short weeks at home, all summer long: now that is surely preferable to the immense cost and headache of the nuclear family holiday in the sun?

We try to make people feel safe. We want parents to feel comfortable with their kids coming to play.

Management gurus in general are, I think, best avoided. All too often they reduce your working life to a list of rules to be followed. Targets are aimed at. Goals kicked at. You then break the rules or forget them and, hey presto, you start beating yourself up.

Worst parents unintentionally raise, the best parents.