For decades, media companies have largely controlled the tools through which consumers were told what to buy, wear or think. Now consumers possess the same ability to produce, distribute and curate content and distribute it to their peers in real time across social media platforms.

Simon Mainwaring

Simon Mainwaring

Ability Across Buy Companies Consumers Content Controlled Decades Distribute Largely Media Now Peers Platforms Possess Produce Real Real Time Same Social Social Media Think Through Time Tools Wear Were Which

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