From an advertising standpoint, if you've got somebody's attention and can get a message in front of them, that's a very big thing. As long as it is interactive and organic, it makes games more realistic.

Eyeballs are shifting. Advertisers need to migrate toward those eyeballs in those platforms. In-game advertising is one way to do that.

Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises and by eloquence sometimes sublime and sometimes pathetic

The more attention the market gets, the better. It's free advertising for the category.

I get bored quickly. Always have. Short attention span.

We believe that advertising is beneficial to our customers as it raises awareness of product availability and draws attention to money saving opportunities, providing a true win-win situation for dentists and companies serving the dental industry.