The more attention the market gets, the better. It's free advertising for the category.

From an advertising standpoint, if you've got somebody's attention and can get a message in front of them, that's a very big thing. As long as it is interactive and organic, it makes games more realistic.

Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises and by eloquence sometimes sublime and sometimes pathetic

We believe that advertising is beneficial to our customers as it raises awareness of product availability and draws attention to money saving opportunities, providing a true win-win situation for dentists and companies serving the dental industry.

Generally, it's going to be the same amount of advertising. We've got a similar number of key sponsors and similar number of major sign elements.

[I]m Internet [ist] Aufmerksamkeit eine echte Ware geworden, die sich bereits im Moment ihrer Entstehung vermarkten lässt.