From the outset of the war, the Canadian people have clearly shown that it is their desire to help in every way to make Canada's war effort as effective as possible.

The increased consumption of alcoholic beverages in Canada since the outbreak of war is one evidence of this.

Fortunately, the Canadian people in all their habits, are essentially a temperate people.

No one will deny that the excessive use of alcohol and alcoholic beverages would do more than any other single factor to make impossible a total war effort.

Let it be remembered, too, that at a time of war, nearly every one is under great strain.

If the military might of Germany and Japan are ultimately to be crushed, the United Nations, one and all, must definitely and urgently strive toward a total war effort.